Google & Meta Ads Blog | Kimura Worldwide

Why Your Agency Can't Just Target Your ICP

Jeffrey Kimura

Published on: 09/05/2026

Google Ads has no field for your ICP's job title, income, or age. The behavioral data the machine already holds is better than your profile. Here's what to feed it instead.

Targeting

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I talk about all things digital advertising.

Microsoft rep on the platform side. Large budgets on the agency side. In-house on the brand side. Most of those years deep in paid search, and lately just as much in the paid social ecosystem. Documenting everything I learn throughout the course of my career. I'm interested in growth generally: accounts, teams, and the slow, painful growth of my golf game.

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12 yrs In paid search

2025 Google Ads Impact Award

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Why Your Agency Can't Just Target Your ICP

Two ways this goes from here.

The Account Read

Talk About Working Together

I talk about all things digital advertising.

Nobody showsWhat's going on
inside your account.